Forget Your Wallet?

Shopping on the Go

Did you know that New York & Company, TJ Maxx, Macy’s, and other big retailers have mobile apps that allows you to make your store credit card virtual? Well, guess what? It is true. First, one must have a store credit card. Then, go to the mobile web browser of the merchant and create an online account. After you create an online account, you can add the store credit card to your profile and that’s it you have a virtual credit card. Now, every merchant varies the process to debit your charge account. For example, New York & Company generates a QR Code, which links your account number to your virtual credit card and processes the payment.



Source: Google Images, New York & Company Logo
Smartphone apps infographics
Source: Google Image, Smartphone
Source: Google Images QR Code

No Wallet, No Problem

All the big retail companies have opted to launch a store app to make it easier for their shoppers to purchase their goods. It has become extremely easy to shop online and on the go. The new technolosy of NFC has made it easier for consumers to add their existing credit card and bank accounts to their smartphones. Therefore, the mobility of the various retail stores pushes growth in sales. The mobile apps facilitate the overall customer experience because its fast and its easy to access with a push of a button. Now, the retail comopanies spend money and time into collecting data from their apps to tailor to each individual consumer based on their searches and purchases. The collection of data is priceless to better understand the customer and make a connection with them. If a customer is happy with both the service and product, then there is a higher percentage that they will recommend the retailer and product to a friend.

Done Shopping? Think again!

If you think your done shopping after your completed transaction, you are wrong. You see, after the purchase is completed, you immediately get an email with the confirmation of the purchase, along with a survey to complete in regards to the overall customer experience. There are always incentives in completing the survey. For example, TJ Maxx offers customers who complete a survey to enter in a raffle with a chance to win a $500 gift card to use in store. Next, they send the special offers emails. Some examples are: take 25% off entire purchase, $50 off your purchase of $200, last days of the sale, free shipping, if your purchase is higher than $100 receive a free tote, and so on. Between the mobile app, coupons on the go, and special offers campaigns the companies have more exposure and can gain more customers to increase overall sales.

Source: Google Images, 20% Off
Source: Google Images, Last Day Sale











Source:Google Images, Free Shipping


















Fly Southwest

Southwest’s New Mobile App

Mobile Phone Icon

SouthwestMobile App & Site,

Traveling with Southwest has become easier by the new technology. Customers can now download the mobile app and start from booking a flight all through tracking the status of their flights. The customers can access their boarding passes with the touch of a button. The app includes extra perks like adding the Rapid Rewards and easy access to purchase the rental of a vehicle.


The mobility feature provides facilitation to those customers who are always in a hurry when traveling and want to access all their information on the go. It makes it a lot easier to carry one’s boarding pass on the phone instead of a paper boarding pass. A paper boarding pass can get lost or damaged. Today, the majority of people carry smartphones that allow them to travel hassle-free. Customer experience is key, therefore Southwest wants their customers to be 100% satisfied with the touch of a button.                    iPhone and Samsung Phone with app homepage displayed

Social Media

Southwest’s Facebook account gives everyone insights to what it’s doing new. The company posts their achievements. The website’s structure is community-based oriented. It is a place, where not only employees, but current  and new customers post feedback on their overall experience with Southwest. The design of the page is very clean and proportionate. It is not too busy, which allows new visitors to absorb all the interesting information that the page has to offer.