Southwest’s New Mobile App
Traveling with Southwest has become easier by the new technology. Customers can now download the mobile app and start from booking a flight all through tracking the status of their flights. The customers can access their boarding passes with the touch of a button. The app includes extra perks like adding the Rapid Rewards and easy access to purchase the rental of a vehicle.
The mobility feature provides facilitation to those customers who are always in a hurry when traveling and want to access all their information on the go. It makes it a lot easier to carry one’s boarding pass on the phone instead of a paper boarding pass. A paper boarding pass can get lost or damaged. Today, the majority of people carry smartphones that allow them to travel hassle-free. Customer experience is key, therefore Southwest wants their customers to be 100% satisfied with the touch of a button.
Southwest’s Facebook account gives everyone insights to what it’s doing new. The company posts their achievements. The website’s structure is community-based oriented. It is a place, where not only employees, but current and new customers post feedback on their overall experience with Southwest. The design of the page is very clean and proportionate. It is not too busy, which allows new visitors to absorb all the interesting information that the page has to offer.