2018 FIFA World Cup

Who’s ready? The 2018 FIFA World Cup will be hosted by Russia. There will be a total of 11 cities holding the various matches. The cities are: Rostov-On-DonNizhny NovgorodEkaterininburgKazanKaliningradSamaraSaranskSochiSaint PetersburgVolgograd, and Moscow. Now, everyone knows that the FIFA World Cup is a worldwide well-known competition that engages all the various countries, cultures, and ethnicities. There will be a lot of advertising emerging as the date approaches. The different countries are preparing their times for the future matches. The FIFA World Cup is a huge stepping stone for every individual soccer player that play for passion. It is the event where different team coaches seek for the best soccer players. Do you know who are the top the soccer players of today? The #1 soccer player is Lionel Messi who plays in Barcelona and the #2 is Cristiano Ronaldo who play in Real Madrid. Companies endorse both players with their different products and services. The companies want both Messi and Ronaldo to establish a positive association with their products and services.

FIFA Goes Mobile

Source: 2018 FIFA World Cup
Source: Official FIFA App

The app will allow everyone who has either a smartphone or tablet access the games on the go. They will be able to stream the games live and not have to miss one minute of the games. FIFA introduce the app to the world to facilitate the access to watching the games. One will also be able to view the schedules of the different matches and keep track of the scores. There are also extensions to the app where one can purchase clothing and other goods that represent the different teams worldwide. In addition to the app, FIFA always selects different artist to create a World Cup song to represent the overall event. Whoever ther artist selected, will definitely see an increase in popularity because the world will create a positive connection to the 2018 FIFA World Cup. Think about all the different social media interactions that will arise because of this huge event. FIFA already has the social accounts and is already proactive about what is coming in the 2018 FIFA World Cup.

Revenue for Russia

Do you have any idea how much revenue the 2018 FIFA World Cup will bring to Russia? The answer is plenty. Think about it, how many people will travel across the world to see the different matches? The quantity of booked hotels? The overflowing of restaurants? Tourism? Food and beverage sales at the different stadiums? Sports apparel stores? There is more to think about. This is an opportunity for Russia to show its riches in culture, history, food, attractions, and many more to the whole world. All eyes will be one Russia during the World Cup. Many different companies will want to advertise their products and services throughout the different stadiums. They will do so, either through banners or light fixtures/displays. Many commercials will be generated as well in regards to the World Cup.




Forget Your Wallet?

Shopping on the Go

Did you know that New York & Company, TJ Maxx, Macy’s, and other big retailers have mobile apps that allows you to make your store credit card virtual? Well, guess what? It is true. First, one must have a store credit card. Then, go to the mobile web browser of the merchant and create an online account. After you create an online account, you can add the store credit card to your profile and that’s it you have a virtual credit card. Now, every merchant varies the process to debit your charge account. For example, New York & Company generates a QR Code, which links your account number to your virtual credit card and processes the payment.



Source: Google Images, New York & Company Logo
Smartphone apps infographics
Source: Google Image, Smartphone
Source: Google Images QR Code

No Wallet, No Problem

All the big retail companies have opted to launch a store app to make it easier for their shoppers to purchase their goods. It has become extremely easy to shop online and on the go. The new technolosy of NFC has made it easier for consumers to add their existing credit card and bank accounts to their smartphones. Therefore, the mobility of the various retail stores pushes growth in sales. The mobile apps facilitate the overall customer experience because its fast and its easy to access with a push of a button. Now, the retail comopanies spend money and time into collecting data from their apps to tailor to each individual consumer based on their searches and purchases. The collection of data is priceless to better understand the customer and make a connection with them. If a customer is happy with both the service and product, then there is a higher percentage that they will recommend the retailer and product to a friend.

Done Shopping? Think again!

If you think your done shopping after your completed transaction, you are wrong. You see, after the purchase is completed, you immediately get an email with the confirmation of the purchase, along with a survey to complete in regards to the overall customer experience. There are always incentives in completing the survey. For example, TJ Maxx offers customers who complete a survey to enter in a raffle with a chance to win a $500 gift card to use in store. Next, they send the special offers emails. Some examples are: take 25% off entire purchase, $50 off your purchase of $200, last days of the sale, free shipping, if your purchase is higher than $100 receive a free tote, and so on. Between the mobile app, coupons on the go, and special offers campaigns the companies have more exposure and can gain more customers to increase overall sales.

Source: Google Images, 20% Off
Source: Google Images, Last Day Sale











Source:Google Images, Free Shipping

















Fly Southwest

Southwest’s New Mobile App

Mobile Phone Icon

SouthwestMobile App & Site,

Traveling with Southwest has become easier by the new technology. Customers can now download the mobile app and start from booking a flight all through tracking the status of their flights. The customers can access their boarding passes with the touch of a button. The app includes extra perks like adding the Rapid Rewards and easy access to purchase the rental of a vehicle.


The mobility feature provides facilitation to those customers who are always in a hurry when traveling and want to access all their information on the go. It makes it a lot easier to carry one’s boarding pass on the phone instead of a paper boarding pass. A paper boarding pass can get lost or damaged. Today, the majority of people carry smartphones that allow them to travel hassle-free. Customer experience is key, therefore Southwest wants their customers to be 100% satisfied with the touch of a button.                    iPhone and Samsung Phone with app homepage displayed

Social Media

Southwest’s Facebook account gives everyone insights to what it’s doing new. The company posts their achievements. The website’s structure is community-based oriented. It is a place, where not only employees, but current  and new customers post feedback on their overall experience with Southwest. The design of the page is very clean and proportionate. It is not too busy, which allows new visitors to absorb all the interesting information that the page has to offer.


Let’s Go!

Travel around the World

chicago skyline
Source: Google Images Chicago Skyline

From a city to the beach

Source: Google Images Beautiful Beaches

It’s good to travel. Just pick up your things and go. Life is an adventure. Take a leap of faith and risk yourself to the unknown. Travel makes us richer in knowledge. When one travels, one meets new people and their different cultures. Traveling is essential for the encouragement of making history. Think about all those times, on the different social media sites, the different pictures of those who travel. It is very for one to pick up their things and go. Sometimes what holds us back is money. Now, there are different sites that can facilitate your travel plans. For example, Cheapoair, Expedia, Orbitz, Travelocity, and so on. All of them have mobile apps, so that one can always have access to their itineraries and keep status of their flights.


All these different sites, have an easy and direct layout of their landing page. One can easily perform different serches by simply imputing the data. The website is in charge of generating the best deals. It is really easy to understand the different landing pages because although they may be different sites the layout is pretty similar. The landing pages tend to display different offers in different places. Some of the offers are timed as well, therefore they require a sense of urgency to react and make the purchase.

You Got Me!

The pictures do most of the talking. All these websites display beautiful and breathe-taking pictures that make you want to pack up immediately. The landing pages definitely speak for themselves and make you establish a positive connection. The facility of completing the purchase smoothly create recommenders to promote the company’s products and services. In addition, the sites keep track of your interests for future vacations and exclusive offers. So, take the time to research and get a good deal. Pack your bags and go! Remember that life must be lived to the fullest because we only have one.

Source: Google Images Of All The Books In The World